Monday, November 30, 2015

FORTUNE MOST POWERFUL WOMEN - 3




FORTUNE SEPTEMBER 15, 2015

3.         Ginni Rometty (58)

Chairman, President and CEO of IBM

 Ginni Rometty
Virginia Marie "Ginni" Rometty (born July 29, 1957) is the current Chairman, President and CEO of IBM, and the first woman to head the company.

Ginni Rometty on Forbes Lists
    #63 Powerful People (2015)
    #55 in 2014
    #13 Power Women (2015)

When Virginia Rometty became chief executive of IBM IBM 0.69% in 2012, she took control of a company that was took in more than $100 billion in annual revenue but was clearly facing an existential crisis as rapidly rising cloud computing technology threatened its core businesses.

Challenges Rometty faced as the new IBM’s CEO:
1.       IBM Forgot Who They Were
The “M” in IBM is for Machines.  Machines for International Businesses; that is who IBM was.  IBM figured out that it was much cheaper to sell services than it was to produce goods, and so they focused their efforts on these “high margin” services instead of equipment that was capitally intensive, was quickly commoditized, and was not able to sustain such a strong business model.
2.      IBM’s Sales Culture is Poison
Many of its executives have no real knowledge about the products and services they sell.
3.       IBM Sells Futures
IBM needs to stop selling futures, and just make stuff that works, service it well, and help its customers get value from it.

IBM’s global strategy is based on three pillars:
Cloud
Data
Engagement


REFENCES:

FORTUNE MOST POWERFUL WOMEN - 2




FORTUNE SEPTEMBER 15, 2015

2.         Indra Nooyi (59)

 CHAIRPERSON & CEO of PepsiCo

 Indra Nooyi
Indra Krishnamurthy Nooyi (born 28 October 1955) is an India-born, naturalized American, business executive and the current Chairperson and Chief Executive Officer of PepsiCo, the second largest food and beverage business in the world by net revenue.  Nooyi was born to a Tamil-speaking family in Madras (presently Chennai), Tamil Nadu, India.  Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001

Indra Nooyi on Forbes Lists
#15 Power Women (2015)
#13 in 2014

Many investors saw Pepsi as a bloated giant whose top brands were losing market share.  And they were critical of Nooyi’s shift toward a more health-oriented overall product line.  Prominent activist investor Nelson Peltz fought hard to split the company in two.  Pepsi’s transformation includes design, the challenges in changing a culture, and achievement.  The first step is to rethink innovation process and design experiences for consumers.  It’s much more than packaging.  It’s rethinking the entire experience, from conception to what’s on the shelf to the post product experience.

Core Values and Company Philosophy
Sustained Growth
Empowered People
Responsibility and Trust

Guiding Principles
Care for our customers, our consumers and the world we live in
Sell only products we can be proud of
Speak with truth and candor
Balance short term and long term
Win with diversity and inclusion
Respect others and succeed together

REFENCES:



FORTUNE MOST POWERFUL WOMEN - 1




FORTUNE SEPTEMBER 15, 2015

1.         Mary T. Barra (53)

Chief Executive Officer of the General Motors Company

Mary Teresa Barra née Makela has held the position since January 15, 2014, and she is the first female CEO of a major global automaker.  Born in December 24, 1961 (age 53), Waterford, Michigan, United States.  Prior to that, Barra served as the Executive Vice President of Global Product Development, Purchasing and Supply Chain at General Motors.  In April 2014, Barra was featured on the cover of Time's "100 Most Influential People in the World."
She studied electrical engineering at General Motors Institute (now Kettering University), obtaining a Bachelor of Science degree. Receiving a GM fellowship at Stanford Graduate School of Business in 1988, she obtained a Masters in Business Administration from the school in 1990.

Business positions
Preceded by
Daniel Akerson
CEO of General Motors
since January 15, 2014
Succeeded by
current

Mary Barra on Forbes Lists

Mary Barra survived a harrowing first year as the first woman ever to head a Big 8 automaker last year. She faced revelations about faulty ignition switches blamed for at least 74 deaths and 126 injuries, a 30-million car recall and pressure from investors to return more cash to shareholders.  The 2014 GM ignition switch recall took the company into crisis communication mode.  Before the recall came to light, GM had been suffering many years from its old culture:
·         Muted corporation communication
o   Discouraged employees to speak up
o   Accidents were born of bureaucratic bumbling and individuals seemingly looking for reasons not to act
o   Slow to take responsibility for problems, hesitant to deliver
·         Nod culture: Manager nodded and gave approval to the agreed plan of action, and then nobody actually did anything
·         Cost before consumer safety
o   Engineers approved redesign, then it got canceled; GM saw it as a risky attempt and wanted to avoid extra expenses
o   Punished whistle-blowers in a concerted effort to suppress problem reporting
·         Resist Change since 1970s
o   Underestimate the difficulty of changing an entrenched silent culture
GM’s New Core Values:
The Customer is our Compass
Relationships Matter
Individual Excellence is Crucial

Reflecting the Page Principles during the GM Cultural Crisis
Tell the truth
Prove it with action
Listen to the customer
Manage for tomorrow
Conduct public relations as if the whole company depends on it
Realize a company’s true character is expressed by its people
Remain calm, patient and good-humored

"Do something you're passionate about, do something you love," Barra said, adding that by doing that you naturally will succeed. "Life's too short."
 Mary Barra 2014.jpg

REFENCES:
1.       Mary Teresa Barra