Shared from:
MetroBiz,
Wednesday, 10 July 2013
Entrepreneurship
Insights by Pam Siow
Decoding
Success (5 traits of great marketers)
Marketing
connects brands to people on a mass scale.
Even the best products in the world would not be able to sell without
marketing simply because no one would know about it. In that light, marketing as an operation has
to harness a blizzard of variable ranging from the product, the brand, to the
people who buy into it in order to gain a competitive advantage on generate
profits for the company.
The
ultimate success of marketing falls on the capabilities of the marketing
professionals. The five (5) traits of
great marketing professional are:
1. They
experiment
Marketing
is perhaps the most innovative operation.
Marketing is in many ways, about trying new and unique things that will
enhance your marketing in terms of branding, client-procurement capabilities
and such like. Great marketing
professionals actively attempt to enhance their brands marketing by sourcing
and then experimenting with innovative but feasible ideas. They weed out all the bad marketing ideas
from the pool of strategies while retaining the most effective ones. Many business owners are too hung up about
failure that they forgot that going through a bearable amount of mistakes is
critical to finding success.
2. They
never re-invent the wheel
The
best marketers accept the fact that there is no shame in using the ideas of
other brands to get results and understand that they cannot let their ego stop
them from doing what is necessary. When
combined with enough creative power.
You’ll be able to have the incredibly valuable advantage of being able
to identify, adapt, alter and improve great marketing ideas.
3. They
network to learn
Marketing
people are born with a creative mind.
The best marketers understand that learning is important and actively
and actively seek to network with different people in order to cultivate their
internal library of knowledge and ideas.
The right attitude toward networking will bring your business very far
into the future.
4. They see
both the big and small picture
The
best marketing people are the ones that can simultaneously see the initiative
in its entirety while understanding the minute details that are necessary to
put it all together. This will enable
you to conceptualize innovative ideas while still maintaining a high degree of
practicality and effectiveness in your strategies.
5. They
ignore society norms
Many
businesses have offerings that are essentially identical to the
competitors. The only visible difference
is the branding.
• Develop
instinctive ability to identify what is special and solidity it into the unique
brand image.
• Accept being different.
• Empower
you to think laterally and execute marketing campaign with fresh perspective.
• Lookout defining factors about the
brand.
• Be determined to tell everyone how
special your brand is.
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