DO NOT LET HATE RULE

 SHARED FROM:

The Star

Wednesday, 24 April 2013

Along The Watchtower

The Powerful Emotion of Hate

(By M. Veera Pandiyan)

 

            The art of selling mostly relied on playing on the emotions of potential clients.  One of formula being used by a friend:

                        Give 98% focus on emotions

                        1% on product knowledge

                        1% for other needed

                        Explanations to convince

            Emotions are mental reactions experienced as strong feelings directed towards a specific object, persons or situation.  Emotions move people to act in a certain way.  For example, in marketing products or services, there are three (3) types of appeal:

-         Logical

-         Ethical

-         Emotional

            The logical appeal is based on reasoning.  It should be the most appealing but is almost always used the least.  The simple reason being is that people don’t make rational decisions based on detailed information, careful analysis or conscious thoughts.

            The ethical appeal is usually used to raise the profile of certain personalities or as such.  The emotional appeal involves using greed, fear, envy, pride and shame.  In some cases of involves happiness, surprises, sadness, anger, disgust, fear and sometimes hate.

            The peddling of hate has been proven to be very effective, especially when people are trapped in certain mind-set that will determine their views and decision-making.