3.3 THE STRATEGIST IN YOU: Mintzberg's 5 Ps of Strategy

(SHORT NOTES FROM STRATEGY TOOLS:

Strategic Options at http://www.mindtools.com)

 

Henry Mintzberg first wrote about the 5 Ps of Strategy in 1987.  They are:

1.    Plan.

2.   Ploy.

3.   Pattern.

4.   Position.

5.   Perspective.

UNDERSTANDING THE Ps
PLAN	·        planning is an essential part of the strategy formulation process ·        it's not enough on its own ·        techniques: o   PEST Analysis o   SWOT Analysis o   Brainstorming
PLOY	·        getting the better of competitors ·        by: o   plotting to disrupt o   dissuade o   discourage o   influence ·        techniques and tools: o   Futures Wheel o   Impact Analysis o   Scenario Analysis
PATTERN	·        emerges from past organizational behaviour ·        take note of the patterns ·        tools; o   USP Analysis o   Core Competence Analysis
POSITION	·        decide to position yourself in the marketplace ·        explore the fit between your organization and your environment ·        use: o   PEST Analysis o   Porter's Diamond o   Porter's Five Forces
PERSPECTIVE	·        rely heavily on its culture ·        tools: o   Cultural Web o   Deal and Kennedy's Cultural Model o   Congruence Model