OUTBEAT, OUTWIN AND OUTWIT

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StarSpecial, Friday, 3 January 2014

IT’S THE YEAR TO OUTBEAT, OUTWIN AND OUTWIT

 

TIPS TO INCORPORATE DIGITAL INTO ONLINE STRATEGY FROM PAM SIOW FOUNDER OF THINKSPACE
TIP 1 Identify your best clients and fire the rest	Targeting clients online requires time and effort, and it makes sense to maximise every dollar.
	Filter your clientele database
	Identify those who make you the most profit
	Choose to focus on that client this year
	Experiment with different marketing strategies to acquire new, high performing clients
TIP 2 Brand your future self	Points to be considered: Where to be in 5 years’ time How can be differentiate from competitors What can be modelled from other industries What are credibility elements can be incorporated How to overcome objections online
	Branding can change the perception
	Investing in a strategy can make it easier to close deal
TIP 3 Appear everywhere	Be out in front of the right clients 24/7