FINDING THE FIRST LOYAL CUSTOMERS

credit: www.group3marketing.com

Steps	Actions
1.	Put yourself in your customer’s shoes. Often client’s needs are overlooked.
2.	Find the edge by focusing on what potential customers care about most Provide them with a level of attention that competitor couldn’t be bothered with.
3.	Set realistic expectation; exceed them, preferably in unexpected and helpful ways. Important to show them why ours is the best
4.	Focusing on social media Create individual personal connection online But, when making a pitch, you can’t beat talking to people in person Tailor your pitch to your customers and ensure that it relates to them personally Go the extra mile for your customer
5.	Get your name out there to attract prospective client. Leap at every opportunity this is the biggest challenge that any new business will face, but once you’ve established a loyal base of users, your business will soar.

Shared from article by:

                                                                                    Q & A

Sir Richard Charles Nicholas Branson

The original Disruptor

SME BIZ

Monday 7,December 2015

SOME LESSONS IN STRATEGIC MARKETING

Lesson 1: Research the competition

·                     Pay a visit to them

·                    Get a feel of the competitor

·                    Know your competitors to better able effectively compete with them.

Lesson 2: Know your customer’s values

·                     Recognize other concerns besides prices

·                    Don’t be caught in the mentality that customers will buy from you only if you have the lowest cost.

·                    Think/make your product as a bundle of attributes having a unique value.

Lesson 3: Identify opportunities

·                    Look into developing new products/services or improving existing ones.

Lesson 4: Develop a positioning based on opportunity

·                     Provide different benefits.

Lesson 5: Create a Catchy tag line.

·                    Help in building brand equity, communicating benefit and feature.

Lesson 6: Spread the word

·                     Business name card

·                     Print and distribute flyers.

·                    Methods:

-       Word of mouth

-       Advertising (online and offline)

-       Philanthropy (donate money, services and/or time to non-profit organizations, or conduct own event).

Lesson 7: Be ethical and above-board

·                    Concentrate on improving rather than dodging regulations

Lesson 7A: Subterfuge is a poor long term strategy

Lesson 8: Implement until you are blue in the face

·                    Keep trying until you got it right

·                    Don’t give up

·                    Strive to continually improve.

Shared From Article By:

Allen Turnbull

Accountants Today

September 2006