SHARED FROM:
CHARTING
THE WAY FORWARD
BY
MAJELLA GOMES
ACCOUNTANTS
TODAY, DECEMBER 2010
The world
today demand solution to long-term sustainable growth. Accountants need to find the answers, or risk
becoming obsolescent. By nature of the
profession, accountant are charged with creating value and safeguarding assets
to ensure growth remains on an upward trajectory.
The profession
needs to have a better understanding of the global situation. Accountants and accounting bodies should play
more concerted roles in supervising economic recovery and also assisting national
economies in meeting post-crisis challenges.
The usual of
spending time in accounting operations are increasingly moving into area such
as management support and information systems management. No matter, these cannot be at the expense of
good accounting.
Accountants
are generally moving away from just crunching numbers, to be more managerial in
their approach. But creating value is
easier said than done. It is evident
that risk and sustainable need to be managed.
It need to be acknowledge that the lack of attention to risk management
affects sustainability.
10 KEY ELEMENTS IMPERATIVE TO EMBEDDING SUSTAINABILITY
(Olivia Faulkber
Kirtley, Board Member of IFAC)
|
1
|
Buy-in:
By Board and Senior Management
|
2
|
Understanding and analyzing key
sustainability drivers
|
3
|
Integrating the key
sustainability drivers into the strategy
|
4
|
Making the sustainability
everyone’s responsibility
|
5
|
Setting meaningful targets and
objectives
|
6
|
Instituting suitable day-to-day
processes
|
7
|
Appropriate training
|
8
|
Including sustainable targets
in performance appraisal
|
9
|
Appointing champions to promote
sustainability
|
10
|
Monitoring and reporting
performance
|
There is a
full realization that the status quo must change to maintain relevancy. It is vital that accountants continues to
address the core issues that are preventing them from adapting to industrial
and professional dynamics.
There are 3
major areas that should be the focus of the profession in charting the way
forward, according to Tan Sri Dato’ Azman Moktar, Managing Director of Malaysia’s
Sovereign Fund Manager Khazanah Nasional Berhad:
1. Regaining Trust
2. Demonstrating Leadership
3. Remaining Relevant
Accountants need
to be committed to and actively engaged in the promotion of transparency, good
corporate governance and ethical business practices. Accountants need to be constantly aware of
issues, trends and developments that have an impact on the way business is done