Achieving sustainability

SHARED FROM:

     SUSTAINABILITY: THE KEY TO SUCCESS?

     ACCOUNTANTS TODAY, AUGUST 2010

 

Sustainability is critical to the future success of the companies.  Sustainability has been recognize as a source of cost efficiencies and revenue growth.  Many companies view sustainability as a critical element in driving growth in new markets.

Barriers to achieving sustainability
1	Complexity of implementing strategy across business functions
2	Competing strategic priorities
	Lack of recognition from financial markets

Business actions required
1	Shaping consumer tastes in order to build a stronger market
2	Training management, employees and the next generation of leaders
3	Communications with investors to create better understanding of impact
4	Measuring performance and explaining the value of business
5	Working with governments to shape clearer regulation and create a level playing field