Sunday, June 23, 2013

TIPS AND IMPORTANT POINTS FOR EFFECTIVE COMMUNICATION (PART 2)



 
TIPS FOR EFFECTIVE COMMUNICATION
1.
Beware wishful thinking
It is all too easy to fall into the trap of selective hearing.  So make sure that you listen to everything that the speaker is telling you.

2.
Focus on behavior
If you are giving negative feedback, defuse any hostility and minimize the fear felt by the other person by depersonalizing the conversation: focusing the comments on the behavior involved. Not the people.

3.
Anticipate questions
Do your best to address audience concerns, questions, doubts and fears in advance.  Plan the content of your briefing around the needs of those in the audience.

4.
Tell them about the benefits
Don’t just tell your team what you want them to do, make sure they understand the many ways in which they themselves will benefit from it.

5.
Consider compensation
Sometimes partied can be enticed into an agreement through the offer of something unrelated to the issues in negotiation.

6.
Make a positive first impression
Be positive; smile, be enthusiastic, and open conversation with a thoughtful compliment or a prediction related to your product.

7.
Investigating subcultures
All large, complex cultures contain subcultures.  These are small groups of people with separate and specialized interests.

8.
Learn to recognize ‘no’
Some cultures consider it rude to say ‘no’.  if you are met with vague answer to requests, such as “I’LL try”, or “yes, but it may be difficult” , it may be safer to assume that your request has been refused.


 
INFOCUS FOR EFFECTIVE COMMUNICATION
1.
Language
Not everyone has the same understanding of language.  Certain words, phrases, or terms that mean one thing to a manager may mean something very different to another person.  It is important for the language use for feedback is acceptable to the people being spoken to.  Words must be clearly understood and agreed upon by both parties.  Acronyms and company jargon are only acceptable if it is clear that both parties know what they mean.
Successful managers make sure they know whether the person they are giving feedback to shares the same frame of reference they do.  Avoid language that will cause confusion.  Choose words that are universally understood.
2.
Brand value
Brands that have a clear sense of themselves and have worked diligently to deliver on their promises are often quite durable, withstanding economic down turns, changes in customer preferences, and game-changing innovations in their product category.



HIGHLIGHTS FOR EFFECTIVE COMMUNICATION
1.
Conflict
A state of opposition or hostilities between two or more people that may arise as a result of clashing principles or incompatible wishes.


 
IMPORTANT NOTES IN EFFECTIVE COMMUNICATION
1.
Ways to manage conflict within your team
  1. listen carefully
  2. separate people from problems
  3. focus on interests
  4. recognize feelings
  5. find the source
  6. keep communicating
  7. start small
  8. devise options
  9. summarize the agreement
  10. cut your losses

2.
Ways to close a sale
  • give an alternative choice
  • use the assumptive close
  • summarize the benefits
  • use the scarcity close
  • use the continuous ‘yes’ close
  • use the minor points close

3.
Addressing a crisis
  • get information
    • separate fact from rumor
    • document the information
    • determine short term and long term problem
  • put people in place
    • put someone in charge
    • assemble effective but nimble team
    • isolate members from day-to-day concerns
  • draw up a plan
    • develop a strategy
    • deal with affected parties
    • establish goals
    • don’t be discourage by critics, negative press or short term failures
  • start communicating
    • centralize communications
    • rely on a strictly limited number of spokespersons who are knowledgeable, authoritative, responsive, patient and good humored
    • don’t overlook allies



Short notes from:
THE BOOK OF MANAGEMENT
The Ten Essential Skills For Achieving High Performance
Darling Kindersley Limited (DKL), Penguin Group (UK)

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