Knudstrop
was handpicked by Kjeld Kirk Kristiansen, grandson of Lego founder, as the first
outsider to run the family-owned business.
Lego’s name stems from the Danish words Leg Godt, meaning ‘’play
well’’. Kundstrop syas that Legos is all
about imagination and creative problem-solving and those are crucial skills for
children
|
Jorgen Vig
Knudstrop
|
|
|
1
|
Everybody in the organization has
to work together; a leader isn’t do it alone
|
|
2
|
Have an open ad trusting relationship with stakeholders
-the relationship may not always be smooth
Part of getting along is that you can have conflict
and still get along.
We have disagreements
but they are always resolved behind closed doors
Jorgen Vig Knudstrop
CEO of Lego
August 1 2011
|
|
3
|
Rules out diversification into
other products
-Knudstrop observes that companies
with single brands such as Apple and Nintendo, tend to do better than those
with several
|
|
4
|
Know the importance of brand
|
|
5
|
Leave judgments to the experts
|
|
6
|
Try creating an organization that does not depend on their leader for
decisions
|
|
7
|
Get to the truth of what the
business is doing right or wrong
|
|
8
|
Avoid complacency when things are going well
|
|
9
|
Never sacrifice brand’s long-term
health over short-term financed success
|
|
10
|
Do not measure success on sales because the most important thing is for
customers to return for more
|
It’s so easy when you’re in leadership position
to think how good you’re doing based on all the
nice things people say
and dismiss the 1% who complains.
You have to listen extra hard to that 1%
because they usual represent a much bigger
portion of silent unhappiness
-Jorgen Vig Knudstrop-
CEO of Lego
Andrew Ward
Management
Edge, August 1 2011
No comments:
Post a Comment