Even in sports a person or team is aiming for a goal. There is complete clarity about what we are aiming for and what constitutes success. In commercial enterprise the concept of a goal is similar in being a target at which we should aim
In goal-setting, the target clearly described. If the goals are vague, unclear or confusing, people will not be able to reach the goal or may become sidelined or distracted or, even worse, head off in a different direction completely. Sub-goals or individual objectives are created in order to achieve complex goal which may need much coordination and cooperation between people in order to reach it. Goal / Objective setting needs to be carried out with great care at all levels to make sure that people are “on the same page”.
Goal and Objective Setting
April 30, 2012 by Dr. Jon Warner