Friday, May 8, 2015

SOME LESSONS IN STRATEGIC MARKETING



Lesson 1: Research the competition
·                     Pay a visit to them
·                    Get a feel of the competitor
·                    Know your competitors to better able effectively compete with them.

Lesson 2: Know your customer’s values
·                     Recognize other concerns besides prices
·                    Don’t be caught in the mentality that customers will buy from you only if you have the lowest cost.
·                    Think/make your product as a bundle of attributes having a unique value.

Lesson 3: Identify opportunities
·                    Look into developing new products/services or improving existing ones.

Lesson 4: Develop a positioning based on opportunity
·                     Provide different benefits.

Lesson 5: Create a Catchy tag line.
·                    Help in building brand equity, communicating benefit and feature.

Lesson 6: Spread the word
·                     Business name card
·                     Print and distribute flyers.
·                    Methods:
-       Word of mouth
-       Advertising (online and offline)
-       Philanthropy (donate money, services and/or time to non-profit organizations, or conduct own event).
Lesson 7: Be ethical and above-board
·                    Concentrate on improving rather than dodging regulations

Lesson 7A: Subterfuge is a poor long term strategy

Lesson 8: Implement until you are blue in the face
·                    Keep trying until you got it right
·                    Don’t give up
·                    Strive to continually improve.


Shared From Article By:
Allen Turnbull
Accountants Today
September 2006

1 comment:

  1. Need To Increase Your ClickBank Banner Traffic And Commissions?

    Bannerizer makes it easy for you to promote ClickBank products with banners, simply visit Bannerizer, and get the banner codes for your chosen ClickBank products or use the Universal ClickBank Banner Rotator to promote all of the ClickBank products.

    ReplyDelete