Monday, November 30, 2015



1.         Mary T. Barra (53)

Chief Executive Officer of the General Motors Company

Mary Teresa Barra née Makela has held the position since January 15, 2014, and she is the first female CEO of a major global automaker.  Born in December 24, 1961 (age 53), Waterford, Michigan, United States.  Prior to that, Barra served as the Executive Vice President of Global Product Development, Purchasing and Supply Chain at General Motors.  In April 2014, Barra was featured on the cover of Time's "100 Most Influential People in the World."
She studied electrical engineering at General Motors Institute (now Kettering University), obtaining a Bachelor of Science degree. Receiving a GM fellowship at Stanford Graduate School of Business in 1988, she obtained a Masters in Business Administration from the school in 1990.

Business positions
Preceded by
Daniel Akerson
CEO of General Motors
since January 15, 2014
Succeeded by

Mary Barra on Forbes Lists

Mary Barra survived a harrowing first year as the first woman ever to head a Big 8 automaker last year. She faced revelations about faulty ignition switches blamed for at least 74 deaths and 126 injuries, a 30-million car recall and pressure from investors to return more cash to shareholders.  The 2014 GM ignition switch recall took the company into crisis communication mode.  Before the recall came to light, GM had been suffering many years from its old culture:
·         Muted corporation communication
o   Discouraged employees to speak up
o   Accidents were born of bureaucratic bumbling and individuals seemingly looking for reasons not to act
o   Slow to take responsibility for problems, hesitant to deliver
·         Nod culture: Manager nodded and gave approval to the agreed plan of action, and then nobody actually did anything
·         Cost before consumer safety
o   Engineers approved redesign, then it got canceled; GM saw it as a risky attempt and wanted to avoid extra expenses
o   Punished whistle-blowers in a concerted effort to suppress problem reporting
·         Resist Change since 1970s
o   Underestimate the difficulty of changing an entrenched silent culture
GM’s New Core Values:
The Customer is our Compass
Relationships Matter
Individual Excellence is Crucial

Reflecting the Page Principles during the GM Cultural Crisis
Tell the truth
Prove it with action
Listen to the customer
Manage for tomorrow
Conduct public relations as if the whole company depends on it
Realize a company’s true character is expressed by its people
Remain calm, patient and good-humored

"Do something you're passionate about, do something you love," Barra said, adding that by doing that you naturally will succeed. "Life's too short."
 Mary Barra 2014.jpg

1.       Mary Teresa Barra

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