FORTUNE MOST POWERFUL WOMEN - 3

FORTUNE SEPTEMBER 15, 2015

3.         Ginni Rometty (58)

Chairman, President and CEO of IBM

 

Virginia Marie "Ginni" Rometty (born July 29, 1957) is the current Chairman, President and CEO of IBM, and the first woman to head the company.

Ginni Rometty on Forbes Lists

    #63 Powerful People (2015)

    #55 in 2014

    #13 Power Women (2015)

When Virginia Rometty became chief executive of IBM IBM 0.69% in 2012, she took control of a company that was took in more than $100 billion in annual revenue but was clearly facing an existential crisis as rapidly rising cloud computing technology threatened its core businesses.

Challenges Rometty faced as the new IBM’s CEO:

1.       IBM Forgot Who They Were

The “M” in IBM is for Machines.  Machines for International Businesses; that is who IBM was.  IBM figured out that it was much cheaper to sell services than it was to produce goods, and so they focused their efforts on these “high margin” services instead of equipment that was capitally intensive, was quickly commoditized, and was not able to sustain such a strong business model.

2.      IBM’s Sales Culture is Poison

Many of its executives have no real knowledge about the products and services they sell.

3.       IBM Sells Futures

IBM needs to stop selling futures, and just make stuff that works, service it well, and help its customers get value from it.

IBM’s global strategy is based on three pillars:

Cloud

Data

Engagement

REFENCES:

1.       https://en.wikipedia.org/wiki/Ginni_Rometty

2.      http://www.forbes.com/profile/ginni-rometty/

3.       http://fortune.com/most-powerful-women/

4.      http://www.netnetweb.com/blog/top-10-reasons-why-ginni-rometty-will-fail-ibm%E2%80%99s-new-ceo

5.       http://jonathanberman.net/three-pillars-of-wisdom-from-ibm-ceo-ginni-rometty/

FORTUNE MOST POWERFUL WOMEN - 2

FORTUNE SEPTEMBER 15, 2015

2.         Indra Nooyi (59)

 CHAIRPERSON & CEO of PepsiCo

 

Indra Krishnamurthy Nooyi (born 28 October 1955) is an India-born, naturalized American, business executive and the current Chairperson and Chief Executive Officer of PepsiCo, the second largest food and beverage business in the world by net revenue.  Nooyi was born to a Tamil-speaking family in Madras (presently Chennai), Tamil Nadu, India.  Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001

Indra Nooyi on Forbes Lists

#15 Power Women (2015)

#13 in 2014

Many investors saw Pepsi as a bloated giant whose top brands were losing market share.  And they were critical of Nooyi’s shift toward a more health-oriented overall product line.  Prominent activist investor Nelson Peltz fought hard to split the company in two.  Pepsi’s transformation includes design, the challenges in changing a culture, and achievement.  The first step is to rethink innovation process and design experiences for consumers.  It’s much more than packaging.  It’s rethinking the entire experience, from conception to what’s on the shelf to the post product experience.

Core Values and Company Philosophy

Sustained Growth

Empowered People

Responsibility and Trust

Guiding Principles

Care for our customers, our consumers and the world we live in

Sell only products we can be proud of

Speak with truth and candor

Balance short term and long term

Win with diversity and inclusion

Respect others and succeed together

REFENCES:

a.       https://en.wikipedia.org/wiki/Indra_Nooyi

b.      https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy

c.       https://jenniferchristineuo.files.wordpress.com/2012/11/ba-315-project.pdf

FORTUNE MOST POWERFUL WOMEN - 1

FORTUNE SEPTEMBER 15, 2015

1.         Mary T. Barra (53)

Chief Executive Officer of the General Motors Company

Mary Teresa Barra née Makela has held the position since January 15, 2014, and she is the first female CEO of a major global automaker.  Born in December 24, 1961 (age 53), Waterford, Michigan, United States.  Prior to that, Barra served as the Executive Vice President of Global Product Development, Purchasing and Supply Chain at General Motors.  In April 2014, Barra was featured on the cover of Time's "100 Most Influential People in the World."

She studied electrical engineering at General Motors Institute (now Kettering University), obtaining a Bachelor of Science degree. Receiving a GM fellowship at Stanford Graduate School of Business in 1988, she obtained a Masters in Business Administration from the school in 1990.

Business positions
Preceded by Daniel Akerson	CEO of General Motors since January 15, 2014	Succeeded by current

Mary Barra on Forbes Lists

• #65 Powerful People (2015)
• #62 in 2014
• #5 Power Women (2015)

Mary Barra survived a harrowing first year as the first woman ever to head a Big 8 automaker last year. She faced revelations about faulty ignition switches blamed for at least 74 deaths and 126 injuries, a 30-million car recall and pressure from investors to return more cash to shareholders.  The 2014 GM ignition switch recall took the company into crisis communication mode.  Before the recall came to light, GM had been suffering many years from its old culture:

·         Muted corporation communication

o   Discouraged employees to speak up

o   Accidents were born of bureaucratic bumbling and individuals seemingly looking for reasons not to act

o   Slow to take responsibility for problems, hesitant to deliver

·         Nod culture: Manager nodded and gave approval to the agreed plan of action, and then nobody actually did anything

·         Cost before consumer safety

o   Engineers approved redesign, then it got canceled; GM saw it as a risky attempt and wanted to avoid extra expenses

o   Punished whistle-blowers in a concerted effort to suppress problem reporting

·         Resist Change since 1970s

o   Underestimate the difficulty of changing an entrenched silent culture

GM’s New Core Values:

The Customer is our Compass

Relationships Matter

Individual Excellence is Crucial

Reflecting the Page Principles during the GM Cultural Crisis

Tell the truth

Prove it with action

Listen to the customer

Manage for tomorrow

Conduct public relations as if the whole company depends on it

Realize a company’s true character is expressed by its people

Remain calm, patient and good-humored

"Do something you're passionate about, do something you love," Barra said, adding that by doing that you naturally will succeed. "Life's too short."

 

REFENCES:

1.       Mary Teresa Barra

a.       https://en.wikipedia.org/wiki/Mary_Barra

b.      http://www.forbes.com/profile/mary-barra/

c.       http://www.awpagesociety.com/wp-content/uploads/2015/04/General-Motors-PPT.pdf

d.      http://www.awpagesociety.com/wp-content/uploads/2015/04/General-Motors.pdf

e.      http://www.detroitnews.com/story/business/autos/general-motors/2014/10/08/gm-ceo-behavior-change-improve-company/16926111/