SIMPLICITY SPEEDS UP DISRUPTION

Disruption has been as buzzword in the business world.  It’s much more than a catch phrase.  Companies that are described as being disruptive to the status quo are led by entrepreneurs who:

·         Take risk

·         Trust their instincts

·         Reject the way that things are supposed to be done

Entrepreneurs who pin their hopes on overly complex idea tend to forget that age old truism:

            Life is really simple, but we insist on making it complicated

The best solution are

·         Breakdown and simplify the problem and,

·         Making the solution obvious

Simplicity allows for the removal of obstacles to disruptive thinking.  Red tape and overzealous micromanagement overcomplicate business and can significantly slow disruption and progress.

            Straight forward change led to a rise in innovation and disruption in the industry.  Disruptive companies also reduce complexity in customers’ lives.  Remember simplicity is bliss

Shared from article by:

                                                                                    Q & A

Sir Richard Charles Nicholas Branson

The original Disruptor

SME BIZ

Monday 4, January 2016