Wednesday, August 21, 2013

DENNIS INSPIRATION: 14. GIVING CUSTOMERS THEIR MONEY’S WORTH




Everybody knows that giving customers value for their money’s worth is the key to your business success.  Value means getting the most for your money.  Value also means different things to different people.  Thus, business should frequently evaluate their value proposition.
To majority of customers, when it comes to value, it’s all about quality.  Especially so when cash is tight.  Customers are usually more motivated to get most value out of every dollar.  So, in order to give customers their money’s worth, businesses have to value their customers.  This can be done by enhancing the customer’s service through:
1.      Ensuring that customer’s service is everyone’s jib either direct or indirectly
2.      Respecting your customers at all times and treat them the y way they wanted to be treated.  Respecting them also means valuing the customers’ individuality and differences.
3.      Giving what the customer wants as that is the objective of every business organization, to satisfy the customer’s needs.  So it’s best to ask the customers of their wants and needs.
4.      Exceeding the customers’ expectation by promising less and delivering more.  By doing this, organizations are giving customers reason to return and thus repeating business.
5.      Being truthful to your customers because it is truly the best policy.  Be careful not to exaggerate the benefits of your products and services.
6.      Asking customers to evaluate your service and try to find out what customers think of the services provided.
7.      Thanking your customers and really meaning it.
8.      Talking to the customers in language they understand.  Remember the rule, communicate to be understood, not to impress.
9.      Giving customers your full attention, thus showing that the customers are your number one priority.
10. Following up with your customers because an encounter with customer does not end with the sale.  Follow up indicates confirmed interest and concern for the customers, and it also shows that you care.

When customers share their stories,
They’re not just sharing pain points.
They’re actually teaching you how to make your
product, services, and business better
(Kritin Smaby)
 

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