To generate some really new and
interesting ideas, you need to have imagination which is important for
brainstorming and perception which is important for day to day living. When we are brainstorming to get ideas, challenge our existing
patterns and reach beyond our comfort zone.
we need to jolt the system, force the brain to think in patterns and
perceptions that it has no experience or former guidelines to use.
The best way to provoke imagination is
to seek out environments you have no experience with. It has been known that the best idea
generators and brainstormers are people who travel frequently, who encounter
different approaches and methods, who interact with a wide array of different
people. Yet organization still calls the
usual group into a gray, dingy conference room full of the same cues as before. They don't invite outsiders; they don't want
to create pattern interrupts; and they also don't want to change the scenery;
thus the same old gang.
Different ideas
require different thinking.
Different thinking
requires a jolt to the day to day patterns and expectations
that we all carry
around with us like baggage.
Jeffrey Phillips
How can we change our thinking
patterns to generate new ideas? It is
found that our education and training to logically associate related concepts
reduces our ability to add the creative side.
How to nurture and build your creative capabilities:
·
Look for familiar
patterns in unrelated fields
·
Change the way you
look at things, and the things you look at change
·
Think the unthinkable
·
Intention is the seed
of creative thinking
·
Change the way you
speak, and you change the way you think
·
Become what you
pretend to be
Almost every person, bosses we know
view creativity as an asset -- until they come across a creative idea. That's because creativity not only reveals new
perspectives; it tends to promote a sense of uncertainty in them. People say they want creativity but in
reality, when creativity hits them in the eye, they often reject it. Studies' done by Jack Goncalo, ILR School
assistant professor of organizational behavior, findings include:
·
Creative ideas are by
definition novel, and novelty can trigger feelings of uncertainty that make
most people uncomfortable.
·
People dismiss
creative ideas in favor of ideas that are purely practical -- tried and true.
·
Objective evidence
shoring up the validity of a creative proposal does not motivate people to
accept it.
·
Anti-creativity bias
is so subtle that people are unaware of it, which can interfere with their
ability to recognize a creative idea.
When you change your
thinking patterns,
your brain makes new
connections
which give you different
things to focus on
and different ways to
interpret what you are focusing on
Brainstorming, ideation, thinking
outside the box, disruption, is the very essence of creative thinking. New idea cannot be willed. But new ideas takes time to be accepted.
New ideas lead to change. Change takes time. But why?
Resistance to new ideas and changes produce very bad effects. Shifting from an old view to a new one is
never a clean and seamless process.
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