When recalling bad experiences with a sales person, it easy
to conclude that most people are not aspired to become a sales person. In the last two decades, HR used to be much
more administrative and there was a time when it was called Personnel.
But at the end of the day, we are all ‘sales people’. We are indeed. CEO of a company is also in a sales role where
CEOs sell their ideas to the management team and the board of directors to get
their buy-in. Even the receptionist who
picked up the phone is actually selling the brand and perception of the
company.
Steps to be a good ‘sales person’:
1. Understand
the customers’ needs
·
Putting oneself in the customer’s shoe
·
Trying to understand the need from their perspective
·
Looking beyond the obvious circumstances
2. Start with
the ‘why’
·
Understanding the why will able us to make a strong
persuasive arguments to our customers
·
So that a favorable outcome can be achieved
3. Master the
art of negotiation
·
‘leave one’s ego at the door’ when negotiating
·
Do not take offence when negotiating
·
Put oneself on the other side of the negotiating table to
gain different perspective
·
Take a breather before coming in back to negotiate further
·
Build the ‘golden bridge’ for the other party to walk
across to you
Acknowledge our purpose in the organization and realize that
we have all been in ‘sales’. So let’s
evaluate which part of our jobs involves sales.
It may surprise many of us that whatever maybe our job title, we are
infact also a ‘sales person’.
SHARED FROM:
We are all sales people
Talking HR by Pauline Ng
StarBiz Tuesday, 19 March 2013
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