SHARED FROM
Coaching versus therapy in business management
Review articles
DEVELOPMENT AND LEARNING IN ORGANIZATIONS
VOL. 20 NO. 1 2006, pp. 23-25
Coaching and therapy therefore clearly share some similarities, but
differ fundamentally in their ultimate goals for the client, their training
requirements, and their typical practicing environments.
Key differences
Coaching
|
Therapy
|
focuses more on people management, strategic
planning, organizational change, business performance and personal
development
|
focus deeply personal issues within an individual
|
exists for highly functional and successful
individuals
|
exists exclusively for people with pathology or
troubled pasts
|
improving the individual’s effectiveness and
productivity in the workplace
|
improving the individual’s effectiveness and
productivity in the workplace
|
involves feedback from managers, peers and
subordinates
|
involve in-depth exploration of their personal history
and relationships
|
sessions last longer and to be spaced at longer
intervals
|
sessions can be undertaken regularly within the hour
or 50-minute frame
|
sessions take place in a typical business environment
|
sessions take place away from the business arena in
the therapist’s consulting rooms
|
dress similarly to their clients and wear suits
|
dress more for their own, and their client’s,
comfort
|
training vary from between a few days to a full year
|
require extensive training
|
exists with a three-way contract involving the
manager (the person being coached), the organization and the coach
|
more veiled behind a two-way confidentiality
agreement
|
more results and action-oriented
|
self-exploration, better self-management or
professional development
|
often required to interact, to some extent, in the
business culture of their clients, and partake in the complexities of
organizational life
|
addressing non-work aspects of a client’s life
|
seeks to channel their energy to create a more action-focused
result in the client
|
approach to his trade is more composed, thoughtful
and enigmatic
|
seeks to energize and encourage the client towards a
higher level of achievement in their professional field
|
requires room for reflection and self-interrogation
on a personal level
|
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